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ETHICS AND SUSTAINABILITY
Aura: Our global commitment to a future that respects the Planet.
At Aura, the parent company of Sevens Parfume and Sevens Skincare, we believe that beauty should be intrinsically linked to responsibility towards our planet and all life. This page illustrates our global commitment to a future of respect, guiding everything we do and create, from fragrance to skincare. Discover the ethical values and sustainable practices that define who we are and what our brands are all about.
A Global Ethical Imperative : Respect for Life and Animal Welfare
Our ethical commitment is a fundamental pillar that guides every aspect of Aura and the Sevens brands. We firmly believe that beauty should never compromise animal welfare. For this reason, we guarantee that none of our products contain ingredients of animal origin. This promise extends to our entire production chain and reflects a deep respect for all forms of life. Where the perfume or cosmetic tradition might once have resorted to animal derivatives, we consciously choose advanced synthetic solutions that are rigorously cruelty-free. This approach not only allows us to create high-quality products, but also aligns us with a global vision of beauty that excludes animal suffering.
Guardians of the Planet : Global Environmental Sustainability
The health of our planet is a responsibility we take very seriously. At Aura and the Sevens brands, we are committed to global environmental sustainability, adopting practices that minimize our impact. This starts with selecting raw materials from responsible and traceable sources, favoring ingredients that are grown or obtained in a sustainable way. We constantly strive to reduce our ecological footprint at every stage of the life cycle of our products, from production to packaging and logistics, knowing that every small action counts to preserve the beauty of our world.
Against Deforestation: A Responsible Global Choice
Protecting forests and biodiversity is an essential priority. At Aura and Sevens brands, we have adopted a strict policy against the use of ingredients that may contribute to deforestation. We are aware of the importance of forest ecosystems for the balance of our planet and we are committed to making choices that do not compromise their integrity. This translates into constant research and investment in sustainable alternatives, such as safe and effective synthetic ingredients, which allow us to offer high-quality products without negatively impacting the world's forests.
Our Packaging: A Commitment to the Environment
We believe that our focus on sustainability must also be reflected in the way we present our products. For this reason, we have made conscious choices for our packaging:
- We only use 100% recyclable paper, a high-quality material that respects the environment.
- We have completely eliminated the use of plastic in our packaging.
- Our glass bottles have been chosen for their high recyclability and for a minimalist design that avoids the use of decorations or additional non-compostable materials, with a view to purity and environmental respect.
- Our product labels are made of completely recyclable paper.
- For printing, we use inks that are free from toxic elements on contact and not harmful to the environment.
Our Continuous and Transparent Commitment (Long-Term Vision):
Sustainability and ethics are not just words for us, but a constant and evolving commitment. We continuously invest in research and development for increasingly sustainable beauty, exploring new solutions and technologies that can further reduce our environmental impact and improve our ethical practices. We believe in clear and open communication with our customers and partners around the world, sharing our progress and future goals in this important journey.
Join Our Global Community (Beauty Conscious and Shared):
We invite you to join our global community of people who believe in conscious and responsible beauty. By choosing Aura and Sevens products, you are not only taking care of yourself, but also supporting an ethic that values life and protects our planet. We encourage our customers to make conscious choices and invite potential business partners who share our ethics to join our mission for more responsible beauty globally.
Thank you for taking the time to understand our commitment to ethics and sustainability at Aura and Sevens brands. We are especially excited to collaborate with partners who share our values of respect for the planet and all life, contributing together to a more conscious future. Do not hesitate to contact us for more information or to discuss how we can join forces for responsible beauty.
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